The LIAs have been announced for 2014. Grey New York executive creative director, Ari Halper, stated, “When you judge a show like LIA, you quickly realise how many incredibly smart, talented people there are in the world. I consider myself to be a highly opinionated person for better and for worse, but found myself truly swayed by many of the brilliant articulated cases made both for and against work. I am honoured to have sat in the same room with such a great group, the young creatives included, because many of the points made by them were as astute as any.”
So, who won what this year?
The top performing nation at this year’s LIAs is the United Kingdom. The United States came second. Germany came third. Australia is fourth and Canada is fifth.
The LIAs 2014 Network of the Year has been won by BBDO for the third time in four years. It won the award in 2011 and 2012 also.
David Lubars, BBDO Global Creative Director, David Lubars, stated, “The London International Awards is a competition we respect a lot; we’re honoured and humbled”.
The Agency of the Year award goes to adam&eveDDB London.
adam&eveDDB has also won Grand LIAs for two campaigns:
Bear&Hare for John Lewis (TV/Cinema/Online Film) and
Sorry I Spent It On Myself for Harvey Nichols (Integration)
Ben Priest, co-founder and executive creative director, acknowledged, “2014 has been an incredible year for us and Agency of the Year at the LIAs – plus two Grand LIAs – is a fabulous way to finish. The jury assembled to judge the show was absolutely world class. For them to award Grand LIAs to both Harvey Nichols and John Lewis is a real honour.”
Independent Agency of the Year goes to Serviceplan Munich.
Alex Schill, chief creative officer and founding partner of Serviceplan, commented, “In the name of the whole agency, I am amazingly proud to be announced ‘Independent Agency of the Year’ at LIA. I respect LIA as one of the most important festivals in the world, not only because of the quality of work entered from all around the globe, but also due to its fantastic line up of jurors every year.”
Eardrum Australia has won Radio & Audio Company of the Year for the 2nd year in a row.
Ralph van Dijk, founding creative director of Eardrum noted, “To receive this award from LIA two years running is a wonderful honour for the Eardrum Australia team. We’ve worked on some truly ground-breaking projects with fantastic clients from all corners of the globe. We’re so grateful for these opportunities and look forward to exploring new territory on the medium we love.”
MPC has won the Post-Production Company of the Year.
MPC Advertising Reel 2013 from MPC on Vimeo.
Managing director of MPC Advertising, Graham Bird, said, “Our business is about achieving spectacular visual experiences across a range of platforms, and we have been fortunate enough to work with some great directors and agencies that have given us a chance to do some really outstanding work. Thanks to LIA and the jury, we are delighted to have received this award.”
Production Company of the Year has been won by MJZ.
Executive producer, Debbie Turner remarked, “We’re delighted for our work to be recognised by our piers within the industry”
OgilvyOne London has won a Grand LIA for British Airways’ Magic of Flying billboard.
OgilvyOne Worldwide creative directors, Emma de la Fosse and Charlie Wilson, commented, “This is fantastic news and is a huge pat on the back for a small team of people that put a massive amount of effort into making this happen.”
Dentsu Inc. has won a Grand LIA in the Digital for Sound of Honda/Ayrton Senna 1989 for Internav.
Dentsu’s Kaoru Kanno noted, “I am delighted to receive such a wonderful award as this. I would like to express my thanks to everyone who has built this magnificent project with me, especially those from Honda. As a person engaged in the world of advertising, I couldn’t be happier to have helped convey the mind, heart and technology of Honda in the most wonderful form possible. Finally, I’d like to dedicate this award to Ayrton Senna who took pole position with Honda again after 24 years.”
Marcel Paris won a Grand LIA in the Non-Traditional category for its Inglorious Fruits and Vegetables campaign for Intermarché.
Creative Artists Agency won a Grand LIA in TV/Cinema/Online Film – Music & Sound for The Scarecrow for Chipotle Mexican Grill.
Creative Artists executive creative director, Dimitri Guerassimov stated, “It’s a glorious award for such an inglorious, ugly, ridiculous, hideous, grotesque, weird, disfigured campaign, and for a very courageous brand. And of course: don’t forget to eat five a day.”
No Grand LIA was awarded for Branded Entertainment, Print, TV/Cinema/Online Film – Production & Post-Production, Music Video, Design, Radio & Audio, Package Design or Poster.
A full breakdown of the winners is here.
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