Football success is all in the adidas boots. That’s a lovely fantasy and a clever story by agency, The Midnight Club, and director, Tom Emmerson, make you believe it could be true. That’s advertising power at its best, yes? The high-octane 2.46 minute film for adidas takes viewers on the madcap race in which a 10-year-old girl, a middle-aged accountant and a pensioner vie to become the world’s top goal scorer…

…until English professional powerhouse, Jude Bellingham, is pipped by Paul from Finance and has to fight to redeem his place (and dignity). Cameos from several of pro football’s biggest stars, including David Beckham and Zinedine Zidane, enhance the film’s magnetism (and humour).

Emmerson was brought onto the project after crafting viral campaigns for Jude Bellingham & adidas Originals in 2024.

Ultimately, the film fills its viewers’ dreams with the encouraging idea that no matter who you are, you can score goals with adidas.

Credits:
Client: adidas
Marketing & Digital Director: Graeme Ford
Brand Manager: Sarah Rebeyrotte
Producer: Beth Morson

Creative Agency: The Midnight Club
Executive Producer: Lloyd Jones
Executive Creative Director: Joshua Connell
Creatives: Joe Goicoechea & Charlie Warcup
Agency Producer: Charlotte Armer

Director: Tom Emmerson

Production Company: Business Club
Executive Producer: Tom Berendsen
Producer: Luke Tierney
Directors of Photography: Nico Paulson & Isaac Eastgate
Project Manager: Joshua Noon
Production Assistant: Jennifer James

Production Service: Hawai Films
Executive Producer: Iván Smith
Producer: Tomeu Xamena
Production Manager: Raúl Guibert
Production Coordinator: Gabi Serrat
Production Assistant: Paula Ceregido
Coordinator: Carlos Carceller
1st AD: Guillermo Martínez
2nd AD: Nano García
3rd ADs: Arturo Llagostera & Adián Fernández

Post Production & VFX: Frame 23
VFX Artist: Cosmin Moldovean
Grade: The Harbor Picture Company (UK)
Colourist: Alex Gregory

Editing: Shift Post
Editors: Paul O’Reilly, Adam Buckmaster & Christina Hill
Music & Sound: Astral