The Communication Council’s 120 judges have voted 92 finalists from 32 agencies through round 1 of the 2016 Australian Effie Awards. Those finalists also represent 43 clients.

The Monkeys have 9 finalist positions, BMF has 8 and Whybin\TBWA Melbourne has 6 (7 including Sydney’s).

Leo Burnett Sydney and Melbourne have 9 between them.

J.Walter Thompson Australia has 8 – 4 from Sydney, 3 from Melbourne and 1 from Perth.

BMF

Finalists now compete for effectiveness awards across 22 categories, assessed by a team of 50 senior marketers, consultants and researchers.

Effies chairman, Anthony Freedman, commented, “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Whybin\TBWA Melbourne

Chairman of judges, Colin Wilson-Brown added, “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Monkeys

The Effie winners, Effective Agency of the Year, Advertiser of the Year, and Grand Effie will be announced at a presentation in Sydney on Thursday September 8.

BMF

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include B&T, Healthcare Communications Council, The Digital Edge, The Monkeys Cobbler, Trapdoor Productions and UnLtd.

BMF

Full list of finalists here: Effies 2016 Finalists X Categories