It appears to be a Christmas film in the style of classic John Lewis – a young boy finds an adorable creature. But sweetness dissolves quickly. This creature has a voracious appetite for lighting – lightbulbs, fairy lights, signs…

…and then the film twists again. The creature spews up all the lighting he has swallowed to light up the boy’s town spectacularly.

Meanwhile, The Newtons Laboratory and director, Gary Freedman, have taken their audience a ride of emotions, glued them to the story for 90-seconds and attached the joy of Christmas magic to energy company, Protergia.

Credits
Client: Protergia
Advertising Agency: The Newtons Laboratory
Head of Creative: Andreas Grigoriadis
Creative Director: Giannis Sorotos
Associate Creative Director: Chrysis Neophytou
Copywriter: Dionysia Lampadariou, Anastasis Mavrogiannis
Art Director: Argyro Paschou
Account Director: Chrysanthi Spertou

Production Company: Filmiki Productions
Director: Gary Freedman
DoP: Thimios Bakatakis
Art Director: Konstantinos Skourletis
3D, VFX & Post: XYZ Productions
3D Designer & Creative Director: Tony Zagoraios @ Yeti Motion
Sound: Bounce Musi
Song: Mikes Billis – Ding Dong Feeling