AI’s role in advertising creativity is a hot topic right now. And in keeping with its mission to be “the most interested agency in the world”, The Royals is taking part in a panel discussion on AI at Vivid.

Recent AI conversations included Forbes’ proposition that The Time For Advertisers To Embrace Artificial Intelligence Is Now and AdWeek‘s exploring How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process.

The Royal’s head of strategy, Michaela Futcher will continue the conversation in a panel of five speakers that examines how humans and artificial intelligence can work together in the field of creativity.

Michaela Futcher

The event, Human & Machine: The Next Great Creative Partnership, is hosted by Move 37, an early stage creative artificial intelligence startup. It will be led by a keynote from creative technologist, Ross Goodwin (USA), the co-creator of Sunspring, the world’s first film entirely written by an artificial intelligence bot using neural networks. The event will explore the ways artificial intelligence will democratise, distribute and escalate the availability of creativity. The speakers will also consider whether AI can be used to augment creative workers across all disciplines – rather than replace them.

The panel includes Joanna Batstone, VP of IBM Research Australia, and Jon McCormack, artist and researcher in computing.

Futcher commented, “Humans and machines are already a great creative partnership. We’ve long worked with machines to make our thinking faster and sharper. The question is now, as machines get smarter and more intuitive, what does the human bring to the table?

“I’m excited about how this is now going to force us to create a new workforce where value is placed on empathy, humanity and unexpected solutions an algorithm can’t create, where ‘doing the job’ is simply not enough. This is the fourth industrial revolution and it’s certainly going to sort the wheat from the chaff in creative industries.”

The event is being held on Friday June 2 at 2pm.

Buy tickets here. Group discounts are available to agencies buying 5 tickets or more.