UPDATED: The Sweet Shop was named Production Company of the Year for the 5th consecutive year at the New Zealand Axis Awards.
Saatchi & Saatchi New Zealand had a night of nights also with the Grand Axis, the Digital & Interactive Grand Prix, Five Golds, 2 Silvers and a Bronze for the joint innovation, Clever Kash. This is the 2nd year in a row that S&S NZ has won a Grand Prix at Axis. ASB won Creative Business of the Year.
Colenso BBDO/Proximity was named Creative Agency of the Year, calculated on the points it accrued for wins with Brewtroleum for DB, Pedigree ‘Found’ for Mars and Reduce Speed Dial for Volkswagen. The combined agencies won five Golds in Promo and Activation, Direct Digital, Product Design Non-tech, Innovation and Integrated, plus the Gold Grand Prix for Integrated and Product Design and an impressive haul of Silvers, Bronzes and Finalists.
The Sweet Shop Director, Campbell Hooper’s safety video spot for Air New Zealand, Men in Black Safety Defenders, was The Sweet Shop’s high flyer, winning a Gold Axis for Animation, Design & VFX and Silver for PR.
The Sweet Shop’s winners in full are:
- Production Company of the Year
- Gold for Craft – Animation, Design, VFX: Campbell Hooper, Air New Zealand Men in Black Safety Defenders, True Auckland.
- Silver for PR – Campbell Hooper, Air New Zealand Men in Black Safety Defenders, True Auckland.
- Silver for Craft – Direction: Mark Albiston, Tokio Marine Yesterday/Today, Havas Worldwide Singapore.
- Silver for Craft – Cinematography: Mark Albiston, Tokio Marine Yesterday/Today, Havas Worldwide Singapore.
- Silver for Craft – Editing: Mark Albiston, Tokio Marine Yesterday/Today, Havas Worldwide Singapore.
- Silver for Craft – Sound Design: Mark Albiston, Tokio Marine Yesterday/Today, Havas Worldwide Singapore.
- Silver for Craft: Direction: Steve Ayson, NZ Lotto Pop’s Gift, DDB Auckland.
- Silver for Single TVC under 30”: Steve Ayson, NZ Lotto Pop’s Gift, DDB Auckland.
- Bronze for Craft: Editing: Steve Ayson, NZ Lotto Pop’s Gift, DDB Auckland.
- Bronze for Craft: Cinematography: Steve Ayson, NZ Lotto Pop’s Gift, DDB Auckland.
- Bronze for Large Screen Content: Steve Ayson, NZ Lotto Pop’s Gift, DDB Auckland.
- Bronze for Copywriting: Steve Ayson, NZ Lotto , DDB Auckland.
Clever Kash is the cashless moneybox that integrates with the ASB mobile banking app to help teach children the value of money in an increasingly cashless society.
It is designed to help keep children motivated to stick to their savings goals and help establish positive savings behaviour from an early age. The first edition of Clever Kash is in market now and being tested by Kiwi families across the country. ASB will continue to release and test additional features with select customers over the next few months. More than 37,000 people have registered their interest in Clever Kash to-date.
Shane Evans, ASB general manager marketing commented, “It has been a great experience bringing the Clever Kash concept to life with our partners at Saatchi & Saatchi. Together, we’ve taken a compelling idea and developed it into a physical product aimed at encouraging positive financial habits in children.”
Corey Chalmers, join executive creative director, noted, “Clever Kash is a real product, solving a real world problem for ASB’s customers. This is an exciting new world for us to be playing in, but it can’t be done without an incredible collaboration built on trust, respect and a genuine passion to make a difference.”
Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB’s Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.
Explore all Axis winners here.
