Clemenger Melbourne is the world’s most awarded agency at this year’s Mashable Awards, picking up four Mashies.
It’s also Australia’s most awarded agency.
Colenso is New Zealand’s most awarded agency.
Colenso BBDO continued its streak of wins – four straight years and masses of Mashies – by winning Best Brand / Influencer Partnership for Amnesty Internationals Amnesty Unblocker and the Best Experiential Marketing campaign for DB Export Brewtroleum.
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Snickers Hungerithm was the most awarded campaign on the night, picking up three awards for Best Twitter Campaign, Best Real Time Marketing and Best Content Marketing. Bonds ‘Boys’ was awarded Best Traditional Digital Marketing Campaign.
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Clemenger BBDO Melbourne chief creative officer, Ant Keogh, commented, “What excites us about this success is that it is recognition for truly game-changing ideas and is testament to the bravery of our clients.”
Added to Colenso’s two wins were 4 extra shortlists for Amnesty International Unblocker in Best Traditional Marketing Campaign & Best Global Campaign, for Backyard Burger King in Best Experiential Marketing and PEDIGREE A Dog’s Story in Best Use of Mobile.
Nick Worthington, creative chairman, Colenso BBDO commented, “The Mashies celebrates the world’s most progressive and successful social and digital campaigns. Naturally we’re thrilled to pick up two wins and four shortlists and to be up there amongst some of the best digital companies in the world.”
The Mashies, run by Mashable.com were held on November 15 in New York. The awards are in their fourth year and celebrate the best in social and digital marketing. With only 22 awards given out overall and a maximum for four campaigns being shortlisted in each category they’ve become one of the most hotly contested international award shows.
View all the winners here.






