Forget skipping the ads – Sydney is about to spend an entire night watching nothing but. The Alliance Française de Sydney is bringing the French cult event, La Nuit de l’Advertising, known internationally as The Night of the Ad-Eaters, to the Hayden Orpheum Picture Palace for one night only, Thursday October 22.
Created in France 45 years ago by Jean-Marie Boursicot, La Nuit de l’Advertising has grown into a cult phenomenon for lovers of advertising and cinema across the globe. For one night only, audiences are immersed in a giant wave of commercials spanning more than 70 years, from 45 different countries. From the latest Cannes Lions winners to legendary classic campaigns, creative, aesthetic, moving, deliciously kitsch and always funny, it proves that some of the best storytelling doesn’t always come from cinema.
The Sydney edition of fully subtitled films promises to be epic, high-energy and interactive: laughs, gasps, applause, whistles, and maybe even a tear or two, as the audience is encouraged to loudly and proudly voice its opinion on every spot selected. A live stage show intermission sets the tone for a full-blown party atmosphere. Some surprises might even be in store for the ad-venturous.
“La Nuit de l’Advertising is all about celebrating the artistry, history, and pure entertainment of global advertising. Commercials are a reflection of the world we live in, and it creates a common language between generations. Australia has always punched above its weight creatively, so it felt like the perfect fit to bring this iconic event here. Sydney audiences are going to love it. It’s not a polite screening; it’s a cinema full of people cheering, booing and debating what makes a great ad,”stated Amaury Treguer, board member of the Alliance Française de Sydney, the independent, not-for-profit organisation dedicated to Franco-Australian exchange.
The event is also seeking sponsors and brands to join this premiere, from advertising on the big screen to product gifting and activations. Brands wanting to get involved are invited to get in touch to discuss partnership opportunities.
Event Details
- What: La Nuit de l’Advertising
- When: Thursday 22 October 2026 from 5.30pm
- Where: Hayden Orpheum Picture Palace, Cremorne
- Tickets: Available via Humanitix
- More info: lanuitdeladvertising.com.au
