A banana can be the passport to a healthier and active lifestyle and Thinkerbell is making that literal in its new campaign for Australian Bananas (Hort Innovation). Australian Bananas has launched its first ever Banana Gym Pass, giving Aussies the ability to use a banana as their entry to one of hundreds of gyms nationwide.
To bring the idea to life on National Banana Day, October 16, Thinkerbell teamed up with Val Morgan Outdoor, connecting over 350 gyms nationwide including Goodlife Health Clubs, Fitness First, Zap Fitness, Club Lime and Viva Leisure. On that day, everyone in Aus is offered the chance to peel back layers of excuses and procrastination and present a banana at a participating gym as their one day gym pass.
Belinda Van Schaik, head of marketing, Hort Innovation, stated, “National Banana Day is a day to celebrate our local produce in a unique and fun way. Naturally convenient, full of magnesium, folate and vitamin B6 – bananas are the perfect go-to energy snack. We hope that this initiative will encourage more Australians to fuel their next workout with an Aussie banana.”
Philippa Netolicky, general manager at Thinkerbell North, added, “Banana Gym Pass is a simple idea that brings utility to Australian Bananas positioning of encouraging an active lifestyle. Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us. There’s no telling what healthy activities Banana Pass might open up next.”
Ryan Simpson, national sales manager, Independent Agencies, VMO, stated, “The Banana Gym Pass partnership is the first of its kind for Val Morgan Outdoor and our network of gym partnerships. We’re so excited to get behind it, we’ve even delivered bananas to media agencies and offered our staff time off to participate. It’s a brilliant initiative to connect those who don’t have gym memberships across the country with a free opportunity to feel the benefits of a good workout and make their body sing.”
The full Banana Gym Pass campaign includes OOH, gym retail, YouTube, radio and owned socials.
