Thinkerbell: Good health is contagious. Bupa spreads it around

Health and wellbeing awareness is catching on according to the annual Bupa Pulse Check survey. It’s contagious. When one person makes a healthy choice, others tend to follow.

Thinkerbell has turned this human turth into a campaign for Bupa, which is now one of Australia’s largest healthcare companies.

Good health is contagious is the first major work building into the Bupa master brand’s, Healthcaring, platform, also created with Thinkerbell.

Bupa’s 4.3 million customers put it in a great position to help good health catch on right across Australia by making it easier for their members to make healthy choices with the value that’s offered by their health insurance.

Good health is contagious elevates Bupa’s role from health insurer to a health care partner, differentiating it in the cluttered health insurance market.

Jim Ingram, group chief creative tinker & founder of Thinkerbell, stated, “With this idea, Bupa will be a spark for all kinds of contagious health – from dental check-ups, to mindfulness, to…well lycra, all helping people remember that we can catch good stuff from each other too.”

Naomi Driver, Bupa Health Insurance general manager of marketing added, “This campaign reflects how everyday Australians are approaching their health. It focuses on how small actions can catch on to improve overall wellbeing. As a healthcare partner to millions of Australians we want to help people feel confident they can live healthier, whatever good health looks like to them. We love the potential this idea has for helping good health catch on across the broader community.”

The work has launched nationally in Australia across digital, social, TV, radio, and OOH.