A sandman is searching for sandmates so that he doesn’t have to spend Christmas alone. What is a sandman? Well, it’s like a snowman only made of snow, because it’s summer in Australia – no snow, but lots of sand. We’re completely surrounded by it.

The campaign by Thinkerbell for Jetstar is bringing some of the Northern Hemisphere’s holiday fun downunder, encouraging all Aussies to build their own sandman for a chance to win up to $100k worth of flights. It is led by a content series, Seeking Sandmates, the story of a Sandman on his quest to find other Sandmates and avoid spending Christmas alone.

Sandpeople will be popping up across TV, social, OOH and online during the Christmas holidays.

“We may not have snow here in Australia at Christmas, but we do have more sandy beaches than anywhere else in the world and an airline that can get you to them, for very little. Let’s hope this new Jetstar tradition catches on and we see merry little Sandpeople pop up all over the country,” stated Tom Wenborn, chief tinker, Thinkerbell.

Credits
Creative: Thinkerbell & Sam Cotton 
Client: Jetstar
Illustration & Animation: Sam Cotton 
Production: Hotel Bell