Thinkerbell has won the competitive pitch for The Salvation Army account to be appointed consolidated agency partner for The Salvation Army Australia effective immediately.

The agency is now responsible for the charity’s brand strategy and integrated communications, helping to build the brand for the future and foster engagement across all areas of the organisation. The Salvation Army is one of the most recognised and loved charities in Australia and has an established history of tangibly helping the most vulnerable in our society. It helps nearly 200,000 Australians through social programs every year and provides a range of services including aged care, housing and other social mission services.

Lieutenant-Colonel Neil Venables, national secretary for communications at The Salvation Army stated, “As you could imagine, choosing the right partner for us was as much about getting the right cultural fit than it was anything else. In Thinkerbell we see a partner who both understands our organisation but won’t be afraid to challenge and provoke as well.”

Margie Reid, chief executive officer of Thinkerbell commented, “The Salvation Army is and has been a cornerstone of supporting the most vulnerable in Australia. The team at Thinkerbell is honoured to play a part in ensuring its brand, communications, media and of course fundraising continues into the future. We’re pleased The Salvation Army saw value in having a joined up creative, media, earned model, as we too believe it will drive more creative and effective results, or as we like to say ‘measured magic’. ”