Pereira & O’Dell’s 2015 campaign asks viewers to create characters for Intel and Dell social film, What Lives Inside.

Pereira & O’Dell’s campaigns for Intel and Toshiba have been epic. We’ve had The Inside Experience (2011), The Beauty Inside (2012) and The Power Inside (2013). Intel’s 2014 brand films, the Look Inside series, were created by Venables Bell & Partners.

The 2015 campaign is by Pereira & O’Dell with new brand partner, Dell.

The social film, What Lives Inside, has a glittering Hollywood cast. Actors, Colin Hanks, J.K. Simmons & Catherine O’Hara, and VFX artist & Maleficent director, Robert Stromberg have all signed on.

And like the previous campaigns, What Lives Inside recruits viewers to take part. This time, they get to submit character ideas and drawings to be included into the story. Ideas are being accepted from January 13 to March 9. Those that will appear in the film will be selected by Stromberg.

The campaign also promotes what Dell’s “world’s thinnest tablet,” the Dell Venue 8 7000 Series tablet with an Intel RealSense Snapshot Depth Camera.

The film is personal for Stromberg, who stated, “The story has become a very personal journey for me. As a working father in Hollywood, I can relate to the father’s struggles in the movie, which made me very passionate about how the characters evolved. I am also extremely excited about the prospect of directing a social film and find myself daily thinking of ways to increase fan involvement in the film. This unique format will allow us to bridge the emotional and fantasy elements to create something not only unforgettable, but personal.”