Tillamook Chocolate Collection ice cream promises to be so rich and delicious that no one would want to share it. And it is promoting that idea by making the ice cream tubs invisible to the naked eye in the freezer. Yes, by hiding them in plain sight.
How? With the Tillamook iScreen, that went on sale in the US sale at Shop.Tillamook.com on June 7 to celebrate National Chocolate Ice Cream Day. The Tillamook iScreen acts as an invisibility shield using R&D that spans half a decade. The magic happens with materials made from lenticular lenses, that use tiny ridges to bend light, tricking the eye to make what’s behind the shield, simply, disappear.
The Tillamook iScreen was developed in partnership with HELO, There You Have It 3D, and Leo Burnett. Learn more about the Tillamook iScreen here.
