Full service indie, Today the Brave, is having its first birthday today. The agency founded by Jaimes Leggett was born from the belief that bravery drives growth through measured, meaningful, and definitive action. Its founding principle that brave work can change the world stands firm 12-months in. 

Today the Brave believes that bravery is what differentiates brands and makes them stand out tackles the business challenges of brands with brave ideas. The rapidly growing team, now sitting at a little over twenty, manages a client roster of some of Australia’s best-known brands that is evidence of Today the Brave’s proposition. 

Over the past year, Today the Brave has worked with clients such as Zambrero, Carnival Cruise Line, Mecca, HOYTS, Fetch TV, True North, Coposit, News Corp, Mercury Capital and the University of Sydney, working with each business to solve their unique business challenges through bravery, which for each client, can look very different.

“This year has been nothing short of special and deeply rewarding. We’ve had the opportunity to not only work with the best in the business within the agency, but also our remarkable client partners who have been hungry to deliver meaningful, brave work,” Leggett commented.

“We are equally, if not more, pumped about the future as we were when we opened the doors. With 2024 shaping up to be even hotter, today is looking like a good day to be brave.”