Unsolicited dick pics are one of the unfortunate nuisances in gay dating apps. Tombras realised, however, that they could be useful. They could make dating app for gay and queer men, Archer, more appealing.

Archer vets dick pics.

The site allows users to see only the ones they want to. It not only requires every profile to be selfie-verified with a face pic, but also when a user is sent a pic that may contain nudity on the app, Archer will blur it and warn users before they decide to open it. From there, it’s the user’s choice whether to tap the photo to view it or ignore it.  Either way, if the photo or the profile ever crosses the line, users can block the sender at any time.

Tombras’ Solicited D*cks campaign highlights the sexy side of consent, pointing to the safety features through which users only see the dick pics they want to see. The bold digital and social campaign includes billboards and wild postings across New York City neighbourhoods such as Chelsea, Hell’s Kitchen and Williamsburg, with messages such as, “Do we use a dick filter? Yes, yes we do,” and “Working tirelessly to weed out the dicks you don’t want from the ones you do.”