M&M’s little packets of fun, M&M’s Minis have arrived in Europe. To make that stand out agency, T&Pm’s campaign “thinks small” with big ideas that play on size by manipulating media formats.
The fun begins by using the endearing nature of the M&M characters in a TVC that shrinks before its audience’s eyes…
…and continues in posters that feature sports in miniature.
Lily Akerman, Global M&M’S experience ecosystem lead, stated, “The innovative approach of shrinking
media space to highlight the unique, bite-sized nature of M&M’S Minis was both clever and impactful.
We’re excited to see M&M’S Minis bring big smiles across Europe this summer.”
James Fernandes, creative director at T&Pm, added, “When you actively look at media as your creative
canvas, it can easily elevate your storytelling. This is a great example of creative and media working
together perfectly at every touch point.”
Try created the outdoor posters with miniature artist and photographer, Petit Monde. The artist was briefed to create charming miniature athletes interacting with the M&M’S Minis, leading to engaging visuals across the city to tie in with the summer of sport.
The campaign is based on the insight that consumers are increasingly looking for small but indulgent
treats that feel permissible.
Credits:
Client: Mars Wrigley (M&M’s)
Global M&M’s Experience Ecosystem Lead: Lily Akerman
EU Brand & Content Manager: Alexandra Constantinou
Creative Agency: T&Pm
Creative Director: James Fernandes
Creative Team: Andrea Rambert, Fred Barber
Account Management: Laura Hazell, Amy Marais, Susannah Gillespie
Strategy: Shashank Hariharan, Alex Dobson
Producer: Dillon Palmer, Georgia Evert
Senior Project Manager: Evie Ungemuth
Senior Designer: Ralph Pedersen
Retoucher: Richard Palmer
Media: EssenceMediacom
Associate Director: Jordan Moss
Production: Petite Monde
Model maker & Photography: Petite Monde photography
Production: Creative Outpost
Head of Production: Caroline McNulty
Audio Post-Production: Creative Outpost
Audio Producer: Caroline McNally-Smith
Sound Engineers: Tom Lane
Transfer: Isabella Lau
Producer: George Blomiley
Music Composer: Walker Music
Animation Production: House Special
Director: Kirk Kelley
Executive Producer: Julie Ragland
Head of Production: Zilpha Yost
Producer: Joelle Spencer
Animators: Chris Ohlgren and Trevor Mazzaglia
Technical Director: Patrick VanPelt
Model Artist: Adam Rosenzweig
Visual Effects Artist: Karl Richter
Lighting Artist: Matt Reslier
Nuke Compositor: John Corbett
Production Supervisor: Alix Iverson
Production Co-ordinator: Sara Coleman
Production Assistant: Aaron McAdam
Senior Systems Administrator: Josh Macy
Assistant Editor: Patrick Lagier
Editorial & Post Department Manager: Cam Williams
