At a time when the cream of our industry is swilling a delicate rosé and basking in the splendour of the French Riviera, two pioneers have come together boldly to push our industry forward. Not just to push it, but push it real good.
13CO executive producer, Roy De Giorgio, and executive creative director, Iggy Rodriguez, are pushing out 3,249 push-ups in 3 weeks (June 5 – 28, 2024) as part of the Push Up Challenge.
Now more than half way through the challenge, they’ve both smashed out more than 1,500 pushups so far.
The Push Up Challenge raises awareness and much-needed funds for mental health issues in Australia. It supports charities that deliver crisis support initiatives, programs and services that help in the prevention and early intervention of depression, anxiety and suicide.
Are these guys sore? Yep.
Are they getting ripped? Probably not.
Are they going to quit? Hell No!!
Your support is welcome. They need your cold hard cash money. Your Mula. That sweet Cashola. Your Benjamins. By donating to this great cause and you’ll keep these two pushers pumped to be pushing it real good, every day of this challenge.
Every push counts and every dollar makes a difference. Please give till it hurts.
