Thousands of flowers shower down on the OMODA 7. Three tons of water rain down on the car (how like British weather?). A crowd of cats cover the OMODA 7. These are not usual car ads. Uncommon Creative Studio isn’t known for usual.
Each film in the campaign, Everything is Essential, highlights a unique feature of the new OMODA 7 – intelligent fragrance settings, noise-reducing insulated glass and an impressive 745-mile hybrid range. The campaign takes a social-first visual approach, pairing distinctive, almost GIF-like visuals with ASMR-inspired sound design, creating shareable, meme-worthy moments and a deliberate move away from the category’s familiar tropes of rugged terrain and high-speed performance, offering a more playful, sensory take on automotive advertising.
Together, the films present the OMODA 7 as a car defined by atmosphere and sensory detail, created for a style-conscious audience. Each execution was captured entirely in-camera placing physical craft at the centre of the storytelling.
The first film explores the vehicle’s 745-mile hybrid range in one tank of fuel and charge — brought to life by subjecting the car to every weather condition in the UK you might encounter to show its range. Over the course of the shoot, three tons of water were dropped from ten-metre, custom-engineered rigs, fans and manual releases, while additional mechanisms generated rain, dust, leaves and snow.
The second film visualises the in-car fragrance system by transforming scent into something cinematic. To represent the car’s nine fragrance settings, thousands of real flowers were launched from practical cannons, creating a sensory explosion that makes smell visible.
The third film explores noise reduction, framing silence as a modern luxury. Working with trained cats, animals famously sensitive to sound, the film demonstrates the calm interior environment in a memorable and unexpectedly playful way. Championing the in-car experience of keeping the sound in.
Nils Leonard, Uncommon co-founder, stated, “This isn’t just showcasing the Omoda cars and their features,it’s also a launch of this brand and a new body language. The idea behind all of this is that ‘Everything’ isn’t a nice to have, its essential. So we produced the work the way Omoda produce their cars, leaving nothing out, placing everything into the production process and the films and images we made. In an age of AI and a category driving the same CG cars around the same AI bends we made the truest, most remarkable work we could. Everything and endeavour of craft, designed to stop thumbs and steal attention.”
Yuewei Xue, brand director at OMODA, added, “Launching the OMODA 7 in the UK — alongside our London Fashion Week partnership — was our chance to show we’re not just launching a new model, we’re truly entering culture. This isn’t about performance clichés; it’s about design, sensory experience and innovation. We want the brand to feel closer to fashion and technology than traditional automotive.”
The campaign, Uncommon’s first work for the brand, will also feature outdoor executions capturing visually impactful stills from the films, running across the UK in print and digital media.
Credits:
Client: OMODA
Creative Studio: Uncommon
Service Company: Solent Studios
Directors: Bleu Desert
Post Producer: Louis Lecointre
Heads of Post: Josselin Dor & Julien Lanard
Post-Production: D-Factory
Editor: Antonin Brones
Colour Grading: Ryan Urzi
VFX & Finishing: Julien Mercier
Music & Sound Company: Soundtree Music
Music Composed by Luke Fabia, Luis Almau & Joel Hartman
Sound Design & Mix: Jack Patterson & Henning Knoepfel
Head of Music: Luis Almau
Executive Producer: Neil Athale
Music & Sound Company: Soundtree Music
