last month, VCCP UK and Cadbury launched the choccy equivalent of creating a line outside your nightclub for Twirl Orange – ultra-security delivery.

And it worked. In August, Cadbury and VCCP created a pre-sale stunt for Cadbury Twirl Orange in the UK. The security guards, armoured vehicle and locked strongbox delivery delighted crowds, amused shop owners and resulted in all 10,000 bars being grabbed in minutes. #TwirlOrangePresale also trended #1 in the UK and worldwide.

It helped a little, no doubt, that the product was hard to obtain last year. It was also the catalyst for the clever stunt idea.

Credits:

Agency: VCCP

Executive Creative Director: Darren Bailes

Creative Directors: Chris Birch & Jonny Parker

Creative Team: James Rafter & Myles Vincent

Social Content & Influence Director: Aurelien Pakula

Business Director: Matt Smith

Senior Account Director: Gen Hole

Account Manager: Matt Reed

Account Executive: Xanthe Fuller

Group Planning Director: Oli Waterstone

Planning Director: Alex Grieves

Integrated Project Director: Jon Dewart

Senior Creative Producer: Ben Waters

Producer: Joe Fathers

Production Partner: Bearded Kitten

Sound Design: Emily Vizard  & Kin Post

Design: VCCP Design

Senior Designer: Lee Bodell

Artwork: Sam Weight

Director: Tom Clarkson

DoP: Jan Vrhovnik

Editor: Christopher Coupland

Colourist: Stepan Kozlov

Media Agency: Carat

Pr: Golin

Website & ECRM: Elvis

Client: Mondelez International (Cadbury)

Marketing Activation Director: Claire Low

Senior Brand Manager: Nathalie Chuard

Brand Manager: Radhika Pai

Associate Director Marketing, Cadbury Equity: Colin O’Toole