VML has helped ASB Bank to create a mobile first digital experience, designing and engineering an all-new ASB website built on Adobe Experience Manager.
The launch is considered to be a major milestone for the bank, to consolidate its position at the top of digital marketing and customer experience in New Zealand. It enables the bank to accommodate new consumer expectations and make use of the benefits of advanced real-time data and personalisation capabilities.
Over the past 18 months, VML and ASB have been working to fully reimagine sections of the site experience. These sections are already driving business growth.
“Following the final release of a search focused and personalised home page to tie the work together, the site will arguably be one of the most innovative banking website experiences in the world to date,” VML said in its statement.
Aden Hepburn, managing director & executive creative director noted, “We are extremely excited to launch the new digital experience for ASB. The positive initial results build on a fantastic partnership as we reimagined ASB’s digital and customer experience needs for the future. This was made possible by great client partners and the banks desire to create highly innovative and industry defining work.”
Fiona Colgan, general manager of ASB Digital added, “We wanted a design and front end development vendor who was able to create customer-centric mobile-responsive experiences that could drive the outcomes we were targeting. And, of course, they had to match the innovative nature of our brand. In VML we found a partner who provided the expertise, scale, challenge and commitment we were looking for.”
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