Supercell is about to release an update to Clash Royale, called Goblin Queen’s Journey, that will allow players to access a new game mode alongside the regular mode. Waste creative is making that known far and wide with a fun idea for Clash Royale parent, Supercell, a humorous film that will be shared by some of its community of creators. The creators’ videos are hijacked by a puppet, Goblin, who interrupts the creators and invites viewers to “join the Goblin army and help us dethrone the king”.

Also in the campaign, Clash Royale is airing a special episode of its TV Royale show, called Goblin Royale, debuting the puppet Goblin as the new community manager for Clash Royale.

The Goblin puppet was created and operated by puppeteer, Chris Barlow, and assistant puppeteer ,Emily Booth. The films were co-directed by Iestyn Evans and Andy Heath, co-founders of Talk to the Hand.

The push is running across social channels.

Erol Tekkanat, product marketing, Supercell, stated, “We’re excited to announce our most significant update of the year, and to mark this, we wanted to create some truly engaging content that would surprise our players and community. To achieve this, we stepped away from our traditional production methods and ventured into the imaginative world of puppetry, ‘hiring’ a goblin as our community manager. The team at Waste has brilliantly brought our vision and Clash Royale humour to life, crafting a playful and unique campaign that will surely get our players’ attention.”

Tasmin Lobley, associate creative director, Waste Creative, added, “It’s been a lot of fun to explore the world of puppetry for this new Supercell campaign. Introducing a Goblin puppet as a community manager feels like a fresh approach to promoting the most significant update of the year. We can’t wait to see how this playful film content resonates with our community and builds excitement around the update.”

Credits:
Agency: Waste Creative
Associate Creative Director: Tasmin Lobley
Mid Creative: Louie Wood
Account Director: Evelyn Ivey
Account Manager: Samuel Moore
Executive Producer: James Trimming
Senior Project Managers: Jake Varney & Mirjam Naustbakken
Junior Project Manager& Tasha Jones

Client: Supercell
Product Marketing: Erol Tekkanat
Marketing Producer:  Fredrik Herneoja

Directors: Iestyn Evans & Andy Heath
DOP: Phil Theury
Camera Operator: Ben Phillipe
DIT: Anyi Xu
Sound Recordist: Richard Munns