This, adland creatives throughout the world, is how you get Gen Y to pay attention.

Fun, fast and irreverent. That’s how teens like their content. DDB Canada delivers it in a dozen cartoons about the secret life of snacks – a webseries called Snack Time.

So what does it have that you wouldn’t have thought of?

Maybe this?

Or this?

You have to admit it – the non-adventures (aka, hanging out) of Carlton, the milk carton and Chip, the chocolate chip cookie are a helluva funny way to remind teens that snacks and milk go together. And you have to have the tenacity to trudge through a lot of ideas to get one as good as this.

Jason Brandes, market development director and spokesperson for Milk West, explained, “Teens are a tough segment and finding a natural place to engage with them is challenging.  They expect more from marketers than previous generations and spend less time with traditional media. The Snack Time webseries creates a relevant platform for milk to connect with teens on an ongoing basis by serving them fresh, engaging content that they are already seeking.”

“The creative’s subtle approach will resonate with teens who are marketing savvy and will be found on channels where they’re most active,” added Dean Lee, executive creative director, DDB Canada Vancouver.

The cartoon series is made of 12 short webisodes that will live on YouTube and Tumblr. They are being supported on social and paid media to optimise sharing.

This is the first youth specific initiative Milk West has launched since the partnership was created in 2012.  The new Snack Time campaign is designed to amplify the Strategic Milk Alliance’s ongoing Milk Every Moment campaign to increase milk consumption amongst adults.