We all talk and read about about powerful campaigns, emotive ideas and compelling messages every other day, so when one comes along that sends shockwaves zinging along every nerve, you find that all the words to describe it have been devalued.

The Glue Society has just written and directed a campaign like that for headspace.

Please just watch it.

87% of young men with mental health issues do not seek out help.

The campaign aims to help open up the mental health conversation between those fathers and sons who may not know how to start it. It features a real father and son.

headspace chief executive officer, Chris Tanti, knows that a lot of things go unsaid between young men and their dads, especially when it comes to mental health.

“Fathers can play a vital role in identifying the early signs of mental illness and helping their sons get the support they need but many men are unsure how to start the conversation or what services are available. It’s time that we changed this,” he commented.

headspace provides face-to-face support at its more than 90 centres across Australia as well as online and telephone information and support to young people and their family and friends.

The headspace website also provides fathers with tips about how to approach important conversations with their son and how to be proactive in supporting their son’s mental health.

Credits:

Client: Headspace

Written by: The Glue Society’s Pete Baker & Jonathan Kneebone

Directed & art directed by: The Glue Society’s Pete Baker

Production company: Revolver/ Will O’Rourke

Executive producer: Michael Ritchie

Executive producer/ Head of projects: Josh Mullens

Producers: Jasmin Helliar, Will O’Rourke & Luke McKelvey, The Glue Society

Edited by: The Glue Society’s Luke Crethar

Cinematography: Geoffrey Simpson

Photography: Tamara Dean

Media: Glenda Wynyard @ Chaos Media