whiteGREY has appointed Hugo Agostinho as senior creative to strengthen its creative capabilities further.  

The South American born native arrives with an impressive track record and the awards that go with it. He has previously held senior creative roles with VMLY&R In Dubai and UAE. Prior to that was creative art director at TBWA Dubai, earning his stripes on big global brands. His standout work includes ChickenStock for KFC which picked up awards at Cannes, NY Festivals; and PeaceCamo which took home a raft of awards including Cannes, One Show, NY Festivals and a Grand Prix at Dubai Lynx.

Chief creative officer, Chad Mackenzie, commented, “Hugo is an incredible creative talent and we are delighted he’s joined our team. One of our values at wG is being as decent as you are passionate – Hugo is just that and has already brought his big smile and love of creativity into the agency. He may be an ideas creative at his core, but he’s also insanely talented in craft with photography, film and editing skills which adds so much to our team’s existing offering.

“We can’t wait to unleash his new perspective on our client opportunities.”

Agostinho stated, “I’m really excited about dipping into the whiteGREY vision, learning new ways of bringing ideas to life. There is a mix of people with different skills, from different parts of the world with different cultural backgrounds, and everyone has a space to show their own perspectives. I feel like I’m joining a group of friends working with purpose, driven by creativity and technology. When this collision is happening, there is no limit to what we can do together.”

Agostinho is already playing an integral part in the development of new work at whiteGREY.

Cover image l-r: Hugo Agostinho & Chad Mackenzie