Origin Energy offers a $100 grocery discount to movers who sign up…and the power on when they move in.
What’s the most important thing to have sorted when you move house?
According to Origin Energy’s research it’s having energy connected the day you move in for 86% of Australians.
66% feel that that moving house is more stressful than starting a new job. 30% feel that it is more stressful than getting married.
Origin’s Movers campaign, by Whybin\TBWA Melbourne aims to mitigate the stress. Origin is offering a $100 grocery voucher as a reward for those who sign up online to Origin power and natural gas when they move house.
Origin General Manager, retail marketing, sales & service, Rebekah O’Flaherty says: “What people may not realise is that when they move home they can easily arrange their electricity connection online and receive email and SMS updates during their move to help provide peace of mind. By arranging their energy early and online, people can give themselves more time to focus on everything else they need to do before move day.”
Listen to the radio ad here:
Creative Agency: Whybin\TBWA Melbourne
Media Agency: Mindshare Melbourne
Origin Energy:
Sally Gross: National Manager, Marketing Communications
Jude Leon: Integrated Marketing Lead
Elise Keen: Integrated Campaign Manager