“Christmas is best when it’s more surprising.” And who better to do surprising that Wieden + Kennedy, which has used the statement as its theme for a bizarre Christmas singalong…

…that underlines TK Maxx’ promise, surprising gifts at surprising prices.

The ad opens on a classic “family carols around the piano” scene. The ad says goodbye to classic from there. The humour begins when Grandma gargles her tea…which sets of an a cappella version of the theme from Pulp Fiction (Misirlou).

The twisted Christmas song was directed by Andreas Nilsson (who will forever be known as the Epic Split director). It is running on TV in the UK, Ireland, German and Poland.

Credits:

Agency: Wieden & Kennedy London

Executive creative directors: Tony Davidson & Iain Tait

Creative directors: Hollie Walker & Freddie Powell

Creatives: Bertie Scrase, Christen Brestrup, Peter Browse & Joe Koprowski

Group account director: Victoria Dundson

Account director: Charlotte Evans

Head of planning: Paul Colman

Producer: Richard Adkins

Production company: Biscuit Filmworks

Director: Andreas Nilsson

Executive producer: Orlando Wood

Line producer: Kwok Yau

DoP: Adam Frisch

Editing: Cut & Run

VFX company: Electric Theatre Collective

Music arranger/composers: Christian Olsson, David Axelsson

Music production: Major Tom

Sound Design / Mix: Wave Studios

Client: TJX Europe

Brand and marketing directors: Catrina Funk & Andrew Barclay