Buy now, pay later is one of those iffy ideas that didn’t predict mortgage rate hikes and rampant inflation. But since mortgage rate hikes and rampant inflation are here, pizza company, Hell, and agency, Yarn, are offering a new kind of buy now, pay later. You don’t have to pay for your pizza until you’re dead.
AfterLife Pay launched first as a trial in New Zealand and Australia for a select number of customers, invited to sign a legally-binding amendment to their wills, allowing the total cost of their pizza to be collected when they die, with no late fees or penalties.
Ben Cumming, chief executive officer of Hell, commented, “We’re seeing a growing number of people using the schemes to buy essential items like food, and we think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer Buy Now, Pay Later for what is considered a treat – especially when you consider people are falling behind in their payments and 10.5 percent of loans in NZ are in arrears.
“This is one step Hell Pizza is taking to promote financial responsibility with our customers by making a stand against those schemes with our business.”
Within a few hours of launching the new payment scheme, Hell Pizza was inundated with thousands of requests to sign up to the trial at https://afterlife.hellpizza.nz/ and leave their pizza debt in their estate.
Ben Cumming stated, “AfterLife Pay is a light-hearted campaign that reinforces Hell’s stance on buy now pay later schemes – you can have your pizza and eat it too without any pesky late fees or penalties.”
Credits:
Client: Hell Pizza
Chief Executive Officer: Ben Cumming
Founder: Callum Davies
Marketing Manager: Siang Tay
Agency: Yarn
Chief Executive Officer: Heath Davy
Executive Creative Directors: Matt Sellars & Rich Robson
Creatives: Crystal Hay & Michael Gillard-Allen
Producer & Director: Trish Phelan
DOP: Dan Frost
Editor: Kat Kasajima
Sound: Radiate
Retouching: Denny Monk
PR: Thorn PR
General Manager: Jacinda Thorn
Senior Media Advisor: Sadie Beckman
PR Consultant: Hannah Palframan
