The Group also took home the most Grands Prix.
Ben Coulson, Y&R regional chief creative officer commented, “Considering that a finalist at Cannes puts your work in the top 5% of work in the world, this week’s performance by our agencies is very special. I’m proud to be part of a group of people who love making top shelf work. Special thanks goes to our Auckland office, who’s performance was simply stunning, and to our many clients who allow us to be brave.”
Y&R Group won 27 Lions in ANZ, including 2 Grands Prix. The next contender in ANZ was BBDO, with 25 Lions.
Four Y&R offices – Auckland, Melbourne, Wellington and Brisbane – won across the most categories, including Direct, Radio, PR, Promo, Health, Media, Cyber, Entertainment, Integrated and Titanium, which it won for Y&R New Zealand’s McWhopper for Burger King, which has also swept up very many awards at D&AD, NYF and AWARD Awards in the last two months.
McWhopper for Burger King was the most awarded campaign in the region, with a total of 17 lions.
Y&R Auckland also added Gold Lions for Jaguar Actual Reality.
GPY&R Brisbane won Gold for Brisbane City Council’s Life saving stickers.
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