It was another winning night for Y&R New Zealand and Burger King at the AWARD Awards at Carriageworks in Sydney on Friday May 27.
Y&R won 13 Gold Pencils and Best in Show with McWhopper with Burger King & Peace One Day and 1 Gold for Living Memories for Brake. This, and a string of Silver and Bronze awards made it Agency of the Year. Burger King won Client of the Year.
M&C Saatchi’s provocative Game of Balls for Blue Ball Foundation demonstrated its creative might with 5 Golds and 2 Silvers.
The major 2016 AWARD Award winners are:
Best in Show:
McWhopper, Y&R New Zealand, for Burger King & Peace One Day
Creative or Creative Team:
Simon Vicars from Colenso BBDO
Network of the Year:
1. BBDO
2. Y&R
3. Leo Burnett
4. DDB
5. M&C
Client of the Year:
1. Burger King
2. Mars Australia & New Zealand
3. Blue Ball Foundation
4. Wellington Zoo Trust
5. WWF
Production Company of the Year:
1. Revolver/Will O’Rourke
2. GoodOil
3. Finch
4. Flying Fish
5. The Sweet Shop
Agency of the Year:
1. Y&R New Zealand
2. Colenso BBDO
3. M&C Saatchi
4. Leo Burnett Sydney
5. Leo Burnett Melbourne
Digital:
Gold:
Ogilvy Beijing, Great Chinese Names for Great Britain for Visit Britain
Y&R New Zealand, McWhopper for Burger King & Peace One Day
Colenso BBDO, Pedigree Found for Mars
GPR&Y Brisbane & Melbourne, Melanoma Likes Me for Melanoma Patients Australia
M&C Saatchi, Game of Balls for Blue Ball Foundation
Silver:
Y&R New Zealand, McWhopper for Burger King & Peace One Day
Clemenger BBDO Sydney, Catstacam for Mars Petcare
DDB Melbourne, Get Cash for Westpac
Host Sydney #Airline Wager for Air New Zealand & Qantas
Colenso BBDO, Pedigree Found for Mars
Saatchi & Saatchi New Zealand, Clever Kash for ASB Bank
M&C Saatchi, Heartbeat for Lexus
Clemenger BBDO Sydney, Dolmio Pepper Hacker
Whybin/TBWA Melbourne, Equal Future for ANZ
J. Walter Thompson Sydney, Nutrigrain Presents Unstoppable: Andy Hensel
The Works, Ultimate Death Scene for Sea Shepherd
Radio:
Gold:
Clemenger BBDO, Meet the Locals (Bears, Fire Ants, Alligators) for Wellington Zoo Trust
Silver:
Clemenger BBDO Wellington (5) Meet the Locals (Bears, Fire Ants, Alligators) for Wellington Zoo Trust
Leo Burnett Sydney, Keep Looking When Cooking for Fire & Rescue NSW
Clemenger BBDO Melbourne, Towards Zero for Transport Accident Commission
Colenso BBDO, Well Written Weather for Auckland Writer’s Festival
Direct Marketing:
Gold:
Y&R New Zealand, (3) McWhopper for Burger King & Peace One Day
DDB Group New Zealand, Reverse April Fools’ for BMW
M&C Saatchi, Game of Balls for Blue Ball Foundation
GPR&Y Brisbane & Melbourne, Melanoma Likes Me for Melanoma Patients Australia
Silver:
GPY&R Melbourne, (2) Donation Posters for Public Transport Victoria
Colenso BBDO, Breast Cream for Breast Cancer Foundation
Leo Burnett Sydney, #My FamilyCan for SPC
Clemenger BBDO Sydney, Dolmio Pepper Hacker
Clemenger BBDO Sydney, Underwater Billboard for Keep Australia Fishing
Clemenger BBDO Sydney, (2) Catstacam for Mars Petcare
M&C Saatchi, Heartbeat for Lexus
Craft in Advertising:
Silver:
Y&R New Zealand, Living Memories for Brake
Goodoil, Dream Run for Honda
The Sweet Shop, (3) Murmuration for Sky TV
Finch, Deng Adut (2) for Western Sydney University
Revolver/Will O’Rourke, Perfect Australian Christmas for Aldi
Revolver/Will O’Rourke, Ripple for Nike
The Butchery, Dream Run for Honda
Alt.VFX, (2) Dream Run for Honda
Blockhead, Murmuration for Sky TV
SongZu, Another World Awaits You for Samsung
Turning Studios, Perfect Australian Christmas for Aldi
GoodOil, When We Believe We Can for Commonwealth Bank
SongZu, Feels Like Home for Qantas
BMF, Better on Beef for MLA
Poster and Outdoor:
Gold:
DDB Group New Zealand, Unforgotten Soldiers for Sky TV History Channel
Silver:
BBDO Malaysia, Drumstick for KFC
Colenso BBDO, Brewtroleum for DB Breweries
Leo Burnett Sydney, Just for WWF
Special Group, Play the Bridge for 2Degrees Mobile
Print:
Gold:
Colenso BBDO: Brewtroleum for DB Breweries
Silver:
TBWA Malaysia, Cover Racsim for Ceylon Newspapers
Y&R New Zealand, (2) McWhopper for Burger King & Peace One Day
BBDO Malaysia, (3) Drumstick for KFC
Leo Burnett Sydney, Just for WWF
Brand Entertainment & Content:
Gold:
Y&R New Zealand, (2) McWhopper for Burger King & Peace One Day
Y&R New Zealand, Living Memories for Brake
DDB Group New Zealand, Unforgotten Soldiers for Sky TV History Channel
M&C Saatchi, Game of Balls for Blue Ball Foundation
Silver:
J. Walter Thompson Sydney, (2) Nutrigrain Presents Unstoppable: Andy Hensel
BMF, The Conspicuous Awakening of Owen Wilson, for P&O Cruises
True, Men in Black – Safety Defenders for Air New Zealand
The Works, Ultimate Death Scene for Sea Shepherd
DDB Group New Zealand, LiveDive for Lion
GPR&Y Brisbane & Melbourne, Melanoma Likes Me for Melanoma Patients Australia
Y&R New Zealand, Living Memories for Brake
Colenso BBDO, Reduce Speed Dial for VW
Creative Innovation:
Gold:
Y&R New Zealand, McWhopper for Burger King & Peace One Day
Silver:
M&C Saatchi, Game of Balls for Blue Ball Foundation
Saatchi & Saatchi New Zealand, (3) Clever Kash for ASB Bank
Leo Burnett Sydney, Just for WWF
Design:
Gold:
Leo Burnett Sydney, Just for WWF
Clemenger BBDO Sydney, Underwater Billboard for Keep Australia Fishing
Silver:
Leo Burnett Sydney, Just for WWF
Toben, 1888 Certified identity for 1888 Certified
DDB New Zealand, Unforgotten Soldiers for Sky TV History Channel
Meerkats, Best Version of You for Perth College
GPY&R Brisbane, Cantenna for SP Lager
PR:
Gold:
Y&R New Zealand, McWhopper for Burger King & Peace One Day
Silver:
Saatchi & Saatchi Singapore, Inspiring Spirit for Scoot
Host Sydney, #Airline Wager for Air New Zealand and Qantas
M&C Saatchi, Game of Balls for Blue Ball Foundation
Promotion & Experiential:
Gold:
Colenso BBDO, Brewtroleum for DB Breweries
Y&R New Zealand, McWhopper for Burger King & Peace One Day
M&C Saatchi, Game of Balls for Blue Ball Foundation
GPR&Y Brisbane & Melbourne, Melanoma Likes Me for Melanoma Patients Australia
Silver:
Clemenger BBDO Sydney, Underwater Billboard for Keep Australia Fishing
Leo Burnett Sydney, Set in Stone for crikey.com.au
Leo Burnett Melbourne, #MyFamilyCan for SPC
DDB Melbourne, Get Cash for Westpac
Ogilvy Beijing, Great Chinese Names for Great Britain for Visit Britain
Y&R New Zealand, McWhopper for Burger King & Peace One Day
Colenso BBDO, Breast Cream for Breast Cancer Foundation
Creativity for Good:
Silver:
Y&R New Zealand, Living Memories for Brake
GPR&Y Brisbane & Melbourne, Melanoma Likes Me for Melanoma Patients Australia
Leo Burnett Sydney, Just for WWF
Film and Video:
Gold:
The Monkeys, Richie’s BBQ for MLA
Finch, Deng Adut for Western Sydney University
M&C Saatchi, Game of Balls for Blue Ball Foundation
Silver:
Leo Burnett Melbourne, (2) Dream Run for Honda
Clemenger BBDO Melbourne, Strings for Transport Accident Commission
BMF, Perfect Australian Christmas for Aldi
Exit Films, Feels Like Home for Qantas
BMF, Like Brands Only Cheaper – Part 2 for Aldi
ADK Taiwan, Uni President for House of Little Moments
Market Disruption & Product/Service Development:
Silver:
Saatchi & Saatchi New Zealand, (3) Clever Kash for ASB Bank
Colenso BBDO, Brewtroleum for DB Breweries
Leo Burnett Sydney, Just for WWF
Y&R New Zealand, Breast Milk for Breast Cancer Cure
Colenso BBDP, Breast Cream for Breast Cancer Foundation