Wishes have real healing benefits for critically ill children and their families. Make-A-Wish and Zulu Alpha Kilo have harnessed that power with a song. They created a partnership with creator and singer/songwriter, Stacey Ryan, and supported by TikTok Canada, they launched an original song, Wish Song, composed and sung by Ryan. The song will also help to drive donations to fund the organisation’s care.

Wish Song has been released on TikTok and major streaming platforms with a call for social engagement, pointing to the courage, strength, joy, and power in every wish kid. Fans, influencers, and creators are encouraged to use the track in their own content through an original Branded Effect karaoke feature on TikTok. Proceeds from the use of the song will benefit Make-A-Wish Canada, allowing the organisation to grant even more wishes.

“Wishes give children the strength to fight their critical illness,” stated Meaghan Stovel McKnight, chief executive officer, Make-A-Wish Canada. “We’re so proud to work with Stacey Ryan and TikTok Canada to create an original song that brings hope to life and as a feeling anyone can connect with. With ‘Wish Song,’ we are creating more awareness of the life-changing impact of a wish, and raising funds for future wish granting.” 

Stacey Ryan added, “We were moved and inspired by the real life wishes of Canadian kids and that drove us to write this song full of love, hope and healing. I want nothing more than for these kids’ wishes to come true, and with this song we can truly make a difference.” 

TikTok’s global social impact programming uses TikTok’s tools and community to amplify important initiatives around the world. The platform’s Canadian team has donated ad support to bring Wish Song to market. 

“Music is a universal language on TikTok and we’re honoured to harness that for a good cause on the platform,” stated Sean Bell, executive director of comms planning & technology at Zulu Alpha Kilo. “After building strong momentum with the launch of the brand platform, Wishes are Medicine last year, this innovative, community-led campaign was a natural progression.”

Credits
Client: Make-A-Wish
Agency: Zulu Alpha Kilo 
Chief Creative Officer: Jenny Glover
Chief Design Officer: Stephanie Yung
Creative Director & Art Director: Ana Segurajauregui
Associate Creative Director & Writer: Max Rech
Account Team: Jaya Rizzi, Sabrina Zavarise, Nicole Pagano
Executive Director, Comms Planning & Technology: Sean Bell
Strategy Team: Sarah Yim, Jordan Alperin
Agency Producer: Jesse Brook

Media Agency: Zulumatic
Media Team:  Alicia Petralia, Tania Perales 

Campaign Partner: TikTok Canada
TikTok Team: Jeff Topol, Vanessa Kibsey
Singer/Songwriter & Lyricist: Stacey Ryan
Songwriters & Producers: THE ELEVEN – James G. Morales, Matt Morales

Production Company: Happy Trails Productions
Executive Producer: Sabrina De Luca
Director & DoP: Jack Klink

Post-Production Company: Zulubot
Post-Production Director: Sarah Dayus
Producer: Siddhi Patel
Editor: Angela Young
Assistant Editor: Yuseon Yang 
Audio Post: Pablo Rincon 
Colour & Online Artist: Felipe Chaparro