Want to win a One Show Pencil before next year’s entries open? Of course you do. Here’s how.
At the Awards presentation last week, Zulu Alpha Kilo concluded its 2019 campaign, Win Pencil, Draw Respect, by revealing some surprises pieces. One of these was the global online game Pencil Pong. It’s running now. Play and win a One Show (digitised) Gold Pencil.
Play how? With your mobile as the pong paddle controls, use your pong skills to help propel yourself up the creative ranks to win One Show gold. You start the game as an intern, move up to CCO. As your career rises, you get to Tutssel Level as a Global CCO – a nod to Leo Burnett’s Mark Tutssel who was honoured on the night of the gala for his contribution to the industry. Finally, you unlock G.O.A.T. status to win. The losing team is reminded to “enter again next year.”
Have a go at pencilpong.com. You can play one-on-one or in teams. The first team to hit 9 points, wins the game and a digitised One Show gold pencil.
“It’s been an honour working with the One Club on this year’s campaign. With Pencil Pong, we wanted to let the global industry have fun trying to win virtual pencils until next year’s show,” stated Zak Mroueh, chief creative officer & founder at Zulu Alpha Kilo.
Along with the game, Zulu developed design assets for the show, including video interstitials, logos animations, background assets and after-party surprises under the concept of, Win Pencil, Draw Respect.
575 pencils were handed out at this year’s awards ceremony. But even those who didn’t win were still able to walk away with a consolation pencil to start scribbling their award-winning ideas to enter in the show next year. Zulu created a cheeky piece of swag that was at every table on the gala night. The headline read, Everyone goes home with a pencil tonight, and inside the bag was an actual gold-coloured graphite pencil.
“We’ve heard many stories from creatives over the years about how winning a One Show Pencil propelled their career to the next level,” noted Kevin Swanepoel, chief executive officer of The One Club for Creativity. “So, while this year’s campaign from Zulu Alpha Kilo was tongue-in-cheek, it hit home because the message rang true. We saw a 5% increase in entries this year.”
View the One Show 2019 campaign by Zulu Alpha Kilo here:
Client: The One Club for Creativity New York
Agency: Zulu Alpha Kilo Toronto
Creative Director: Zak Mroueh & Martin Szomolanyi
Writers: Christina Roche & Patrick Godin
Art Directors: Andrea Por & Michael Romaniuk
Agency Producers: Ola Stodulska, Laura Dubcovsky & Revital Grunberg,
Account Team: Terri Mattucci, Matt Sinuita & Kelly Flynn
Web Development: Jake Edwards
Studio Designers & Mac Artists: Greg Heptinstall, Anna Haruj & Jeannette Downes
Production Company: OPC
Director: Jono Hunter
Executive Producers: Harland Weiss, Donovan M. Boden & Isil Gilderdale
Line Producer: Max Brook
Director of Photography: James Klopko
Casting Director: Shasta Lutz @ Jigsaw Casting
Post Production: Alter Ego
Compositor, Online & Senior VFX Artist: David Whiteson
Colour & Transfer: Eric Whipp
Post Producers: Julie Neff & Hilda Pereira
Audio Post Facility & Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Video Post Facility & Editing Company: Zulubot
Editors: Brian Noon, Marissa Bergougnou & Brendan Mills