How rough do you think it gets for your luggage in transit? FCB Chicago is about to show you. And it’s all because the agency is testing the strength of Glad’s ForceFlex Plus Advanced Protection trash bag.

The experiment is part of the Glad Torture Tests, which fit into FCB Chicago’s What’s Your Story campaign for the brand.

The Glad ForceFlex bags were tested at different airports across the country. They were thrown, squashed and squeezed…and survived all of the baggage handling processes involved in getting from A to B by plane.

The take-out? If Glad ForceFlex Plus Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.

https://youtu.be/cHlOtiJnFsI

Credits:  

Agency: FCB Chicago

Chief Creative Officer: Liz Taylor

Worldwide Creative Partner: Fred Levron

Executive Creative Director: Lisa Bright

Creative Directors: Dean Paradise & Bruno Mazzotti

VP Creative Director: Martin Serra

Senior Art Directors: Luis Sierra & Franki Geib

Senior Copywriter: Kate Cullen

SVP Executive Producer: John Bleeden

Executive Producer: Joe Tipre

Director of Music: Stump Mahoney

VP Director of Strategic Planning: Mary Jo Corby

EVP Group Management Director: Cary Pierce

VP Group Management Director: Alex Jokanovic

Account Director: Diana El-Chantaf

Account Executive: Erin Hudec

Production: Lord + Thomas

Director: Ben Flaherty

Executive Producer: Katie Roach

Line Producer: Noiemi Lobont

Directors of Photography: Bryce Drobny & Matt Andersen

Editorial: Lord + Thomas

Senior Editor: Steve Immer

Editor: Gus Spelman

Executive Producer: Celena Mossell

Visual Effects/Color: Lord + Thomas

Colourist: Justin Orr

Motion Graphics: Michael McAfee

Audio: Lord + Thomas

Senior Sound Engineer: Jason Ryan

Audio Assistant: Batsirayi Zesaguli

Client: Glad (The Clorox Company)

VP Marketing Specialty: Jon Schlesinger 

Glad Director of Marketing: Nick Higgins

Associate Brand Director, Glad Waste Management: Jennifer Schneider

Associate Director, Advertising & Comm: Nick Montgomery

Associate Marketing Manager, Glad Waste Management: Lauren Pitts

Glad Trash Bag Consumer Research & Demo Development Expert: Lehai Vu

Associate Director, Advertising & Comm Production: Boris Nurko

Group Manager, Talent & Rights Management: Tricie Evans