1 Kent Street has launched its Olympics campaign to get Australia behind the 2016 Australian Olympic Team, in the lead-up to, and during, the 2016 Rio Olympic Games.

This is the first campaign resulting from WPP AUNZ’s partnership with the AOC, and its appointment as Creative Advertising Agency of the Australian Olympic Team that was announced on June 6.

WPP AUNZ becomes official creative agency for Australian Olympic Team.

The campaign was led by WPP AUNZ’s specialist agency, 1 Kent Street and supported by fellow WPP AUNZ Group agencies, One20 and DT, with production from Seven West Media Group.

A variety of executions have been developed around the strapline Live the Dream. Love the Team – TVCs, OOH, print, plus digital including social media engagement and activity on AOC Partner channels and AOC owned channels – website, Facebook, Instagram, Twitter and Snapchat.

The music was developed with We Love Jam as the soundtrack to the campaign and will be heard on all TVCs.  WPP AUNZ also worked with media partners, Seven West Media Group, APN and News Corp, to ensure maximum reach and impact.

1 Kent Street creative director, Simon Collins, commented, “The brief for this campaign was challenging in that it called for a creative idea which would appeal to every demographic in the Australian population. That meant something that would resonate equally to every age group and every socio-economic group. All within a very tight timeframe.”

“The campaign also needed to be modular, so that it could be adapted to whatever formats and lengths our media partners might provide. The Live the Dream. Love the Team campaign is the result of what can only be called an incredibly enthusiastic collaboration between a range of different organisations with a single goal – to generate as much reciprocal engagement for the Australian Olympic Team as possible. We’re proud of the result and hope it will help every Australian get excited about our national team competing in Rio on the world stage.”

Creative credits:

Agency: 1 Kent Street

Director/creative director: Simon Collins

DoP: Jason Wotherspoon

Art director: Albert Jangtong

Producers: Rob Spencer & Alison Chambers

Group account director: Jennifer Clarke

Group account coordinator: Annabelle Powell

Production: One20 & Seven West Media Group

Editors: Allan Woolford & Rob Moffett

Music and sound: We Love Jam

Photographer: Patrick Moran

Partnership activation: Prism

Digital: DT