The new WPP AUNZ has just landed a very useful high profile account. It has become the partner of The Australian Olympic Team to develop its national creative campaign.

Mike Connaghan, chief executive officer of WPP AUNZ commented, “The Olympics are the pinnacle of the sporting world and an event that Australians have long been passionate about. We’re incredibly honoured to partner with the AOC to help drive more engagement with, and support for, our outstanding Olympic team.”

The campaign goals are to increase fan engagement and build awareness of the 2016 Australian Olympic Team both in the lead-up to and during the 2016 Rio Olympics through a variety of communications activities.

“For the first time the AOC has brought together a variety of sponsorships to create a nationwide campaign to engage Australians with the 2016 Australian Olympic Team. We are very excited to have the expertise of WPP AUNZ to take the lead on the creative direction and even more excited to use it to rally the nation in support,” added Kitty Chiller, chef de mission, Australian Olympic Team.

WPP AUNZ’s specialist agency 1 Kent St, will develop and execute the campaign, that will include strategy and creative across all touchpoints such as TV, OOH, print, social and digital.

Simon Collins, 1 Kent St creative director commented, “Getting Aussies to support their Olympic Team may sound a bit like teaching fish to swim, but the sheer breadth of the target audience – basically, the entire population of the country – is what makes the brief so challenging; how can you hope to engage with every single demographic without being boringly safe, or bland or clichéd – or all three.”

WPP AUNZ will also work with media partners including Channel 7, APN Outdoor and News Corp to ensure maximum reach and impact.