Want to feel a thrill? Feel comfort? Feel loved? You could try to get yourself abducted by aliens, return to your childhood bed (that someone else now owns), fake your own death…

Or you could Find Any Feeling For Free on Tubi. Mischief has created Tubi’s first global campaign, launching with a massive nine 15-second spots, in which people go to absurd lengths chasing a particular feeling. Each quest has a much simpler solution – Tubi entertainment.

“We are in an era of yearning, where people are looking for experiences that make them feel alive, whether that is through awe, fear, desire, joy or catharsis,” said Nicole Parlapiano, chief marketing officer at Tubi, in Tubi’s campaign blog. “What we choose to watch is deeply personal and is often driven by what we want to feel next. Find Any Feeling For Free taps into that very human impulse and gives people an emotional reason to turn to Tubi.” 

The campaign films, directed by MJZ director, Steve Ayson, and their out-of-home and social support, are running across Tubi’s growing international markets, plus locally-tailored creative activations that bring Tubi into the cultural moments and places where people are already feeling something. 

In the US, there’s also TubiFone, a Tubi spin on the old-school movie hotline that answers the unrelentingly frustrating question, What should I watch?. By dialling 1-833-605-TUBI, callers can choose a feeling they’re chasing – adventurous, vengeful, sentimental, romantic… and hear recommendations for movies and series on Tubi that match their mood.