“can*t-free banking“!! I couldn’t agree more with Wunderman Thompson, creative director, Frank Martelli. Brave, very human, very unpretentious advertising for a bank at a time that’s absolutely right for a bank to be very human and very unpretentious. And the creatives who came up with the idea call themselves Two Mad Cowboys (“the no bullshit creative consultancy”). That seems to be the perfect wrapping for the campaign.
Here are Frank Martelli’s 3 ads that wowed:
LEGO Rebuild the World. [BETC]
When I first saw this, I was smiling ear to ear the whole way through. It’s not only fun and playful, but it’s probably the best example I’ve seen in a while that reminded me of what it’s like to think like a kid again. Isn’t this the whole reason we become creatives in the first place? The platform of Rebuild the World is inviting people to play, break the rules and imagine what we could do if we all saw the world through a child’s eyes. We could all do with a bit more of this thinking!
Xinja Bank: “can*t-free banking”. [Two Mad Cowboys]
HA! I love that the creatives were ballsy enough to push for this. I love that the client bought it. And love that the millennials in the office all nod and smile as they see it. Bang on target, and cuts through the Big 4 clutter.
The Infinity Wall: Nexen Tire. [d’strict]
This incredible project is a 30x7m installation in the lobby at Nexen Tire’s R&D Centre in Seoul. In the company’s own words, “The Infinity Wall communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through the story mode, share feelings, create a highly emotionally charged atmosphere beyond the building and interior through mood mode.” Instead of labouring on and on about what its purpose is, it has used its own spaces to visual bring these to life, with stunning effect. Gorgeous use of the space, and incredible content to boot!