Gary McCreadie has left the new agency, Ugly, that he co-founded a year ago to become executive creative director at 303MullenLowe, replacing Richard Morgan, who has been at the agency since 2013 (when it was 303Lowe).

McCreadie appears to be a most wanted creative. He moved to Sydney in 2009 from Bogle Bartle Hegarty London to join TBWA, but was invited back to BBH two years later as co-global creative director on Axe, which was the agency’s largest and most creatively awarded account at that time.

He was then lured back to Sydney in 2014 as co-executive creative director at TBWA Sydney.

At BBH, McCreadie and former partner, Wesley Hawes, were responsible for a succession of award-winning campaigns for Axe/Lynx, The Guardian, Tango, and Barclaycard. At TBWA, he made his mark again with clients such as David Jones and Foxtel.

“Gary’s creative credentials speak for themselves – he is responsible for some of BBH London’s most celebrated campaigns and has demonstrated he has been able to continue that award-winning work here in Australia. He’s an inspiring creative thinker and a great motivator of teams. We are really excited to have Gary join us,” stated Nick Cleaver, chief executive officert of 303 MullenLowe.

“His appointment comes at a pivotal point in 303’s history – over the past 12 months, we have expanded our data and analytics capabilities, joined forces with MullenLowe Mediahub, launched a specialist earned media agency called Creature, while growing our creative capabilities and client portfolio. Gary’s remit is to ensure we are maximising our creative opportunities and delivering outstanding work for our clients.”

“I’m really excited to join the 303 team,” McCreadie added. “It feels like a fantastic opportunity at such an exciting time for the agency. I can’t wait to meet everyone properly and get cracking.”