72andSunny has strengthened its Australian creative team with three senior hires. It has also added a senior strategist.

Joining the team are:

Genevieve Hoey whose includes campaigns, products, platforms and experiences for brands such as Nike, Converse, Booking.com, Corona, BMW Mini and H&M. Prior to 72andSunny, Genevieve was executive creative director at ALTO NY, Group executive creative director at R/GA NY and creative director at Wieden + Kennedy Amsterdam.

Michael Kleinmann: The designer’s global career includes leadership roles in design and art direction, most recently at Droga5 New York where he was associate creative director. Prior to moving to New York in 2016, he had been design director at AnalogFolk and Droga5 in Sydney, and digital design director at M&C Saatchi London.  

Job van Dijk has been working freelance since returning from Amsterdam where he had been executive creative director FHV BBDO, creative director at KesselsKramer, Taxi and Anomaly. His work covers brands such as Diesel, Axe, Heineken and T-Mobile.

Daniel Cook: A specialist in culturally driven strategy across communications and entertainment whose career covers traditional agency strategy roles in Auckland, London and Sydney and 13 years broadcasting strategy within the BBC, ITV and ABC. 

“72andSunny’s vision has always been to drive growth by impacting culture. We’re stoked to add this world class talent to the team to help deliver this,” stated Ross Berthinussen, 72andSunny Sydney president.

“It’s rad to have such superstars joining the 72 family, we have great energy, and are making lots of awesome work right now. I can’t wait to see what we all create together,” added Luke Martin, 72andSunny Sydney executive creative director.

[Cover image l-r: Michael Kleinmann, Daniel Cook, Genevieve Hoey, Job van Dijk]