Aussie telco, ​amaysim,​ has appointed ​72andSunny Sydney​ as creative partner following a competitive pitch.

The creative agency, which recently celebrated three years in Australia, will take on creative duties for the telco immediately with the first campaign set to be released later this year.

“amaysim is an incredibly nice, smart and fun group of people and we’re excited to partner with them. They have huge growth ambition and we’re looking forward to working together to facilitate that over the next chapter,” stated Chris Kay, chief executive officer, 72andSunny.

amaysim chief marketing officer, Renee Garner, commented, “We’re very excited about our partnership with 72andSunny, the team was very impressive during the pitch process and we’re looking forward to collaborating together to create impactful and exciting work.”

In the past couple of months, 72andSunny has been appointed to the Tooheys Extra Dry creative business by Lion, launched a new brand identity for Infigen Energy, created a campaign for global insurance company Chubb’s Covid-19 pandemic relief fund and launched a new brand platform for Kraft Heinz’s flagship brand, Golden Circle.