Who's doing what in the world of commercial creativity.
Commonwealth Bank has appointed Howatson+Company as its new external creative agency partner following a competitive pitch process. Howatson+Company will work alongside CommBank’s in-house agency team to lead brand strategy and creative direction, while partnering closely with …
Sesame Street’s Count von Count (“The Count”) is using his counting to make the world safer. He fronts a public service campaign by Bully Pulpit International for Take9, the organisation launched by craigslist founder, Craig …
It’s Loewe’s 180th anniversary year and the brand is making that a global phenomenon with a capsule collection, a frisky campaign, a special anniversary magazine and an animated film narrated by Spanish actor Antonio Banderas. The Madrid leather workshop …
Howatson+Company have taken insurer, Allianz, into new territory. No disaster film. No humour. Instead, the campaign goes inside its customer service experience to show how it cares when it matters. One year on from launching Care …
Men’s rights activists are obsessed with protein. They talk about it constantly, they love consuming it in every possible form - a true protein frenzy. But strangely enough, they hate soy, even though it’s packed …
Ageism, ugh. It’s insidious and everywhere. It’s in derisive jokes, outdated stereotypes, assumptions of inability and, in Australia, blaming older generations for what’s wrong with the world today. Age is treated as a risk. Publicis Conseil …
The AARON Awards has released AARON Signals 2026, a global report exploring the creative, operational and cultural shifts reshaping advertising and brand storytelling in the AI era. The report, developed from insights gathered through the …
The One Club for Creativity has launched the first Young Ones Get Out the Vote brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. The …
Having a great reputation is awesome for a brand – unless it’s limited to part of what you do. Argos continues to remind the UK that there’s More to Argos Than Toys. And this time, …
This campaign begins a new chapter for Moëhr, the historic fragrance house originally founded in 1881 at the Grand Hôtel de Monte-Carlo by perfumer Nestor Moëhr, being revived now by brothers, Vincent and Nicolas Poylo. The …
Why do Aussies drink beer when they don’t really feel like one, particularly in social settings? Because they’ve been told that beer and a chat is Aussie. Droga5 Sydney is calling BS on saying yes …
Flipkart’s flair for unignorable advertising has shown up again. This time in a campaign by agency, Kinnect, that conquers sales promotions blah with an unhinged, high-tempo rap music video for Flipkart’s GRWM GRWM Fashion Sale. …