Who's doing what in the world of commercial creativity.
Are indies changing the balance of power in the business of advertising? They’re certainly offering something less-layered, less-cumbersome, often braver and fiercely entrepreneurial. Some indies are well on their way to becoming established networks. Amsterdam's …
Asking a fútbol-loving CMO to sit through another meeting during the World Cup is a little like asking them to go to the dentist during a penalty shootout. Technically possible. Deeply unreasonable. Today, independent creative agency …
An Aussie brand called The Lad Collective asks for the Aussi-est ad campaign ever. Indie agency, Otherside, delivered. It stars Robert Irwin; uses Aussie (unsubtle) humour; features tradies in one commercial and begins the other …
Is this the ultimate Uber Eats Get Almost, Almost Anything demonstration? Uber Eats has bagged up other brand’ ads. The unignorable special build outdoor ads are spread across high traffic areas in Sydney and Brisbane. The …
Effie Worldwide today released the 2025 Effie Index. Now in its 15th year, the Index recognises the marketers, brands, agencies, and networks behind the world’s most effective work, drawing from finalist and winning entries submitted …
The advertising world is full of sports tropes right now, but Uncommon New York and director, Leigh Powis, have taken coffee brand, La Colombe, on a different path. Its campaign, leads with a film, shot …
Gerety Awards has announced its shortlist.Among the agencies receiving the most recognition from The US are Omnicom Health, Hudson Rouge, Burson and Deutsch. Brands represented on the shortlist include Amazon, Dunkin', Ziploc and Dr Pepper, …
An unexpected partnership, Carlos Alcaraz and Oikos yoghurt. An unexpected yoghurt promise – strength (not the so overdone trend, protein, or the yes we already know, probiotics). An unexpected message delivery, created by BETC Paris and …
Levi’s has returned to positive sales territory. That has come partly from doing things itself. The company has prioritised its own website, apps, and flagship stores, reducing reliance on third-party wholesalers. Now it is also …
Reassurance has colossal power when it comes to money. Brilliantly boring is an outstanding promise to own. Brilliantly Boring since 1865 has been the brand platform for PNC Bank, reframing boring as a powerful form …
KFC Australia presents a love story - a beautifully choreographed ice-skating routine between a KFC Cook and a fried chicken drumstick, set to a reimagining of Rick Astley's Never Gonna Give You Up. The moving …
AWARD Awards has announced its 2026 finalists. Bear Meets Eagle on Fire leads with 37 finalist entries, followed by McCann NZ with 36, Howatson+Company with 26, and VML with 24. Find the full list of finalists …