Who's doing what in the world of commercial creativity.
There have been so many Apple films with varying degrees of inventiveness. This one, captured in 360-degrees and powered by iPhone 17 Pro, is a creative standout - a visually spectacular album trailer that announces …
Some pets love the car. Millions don’t. For these cats and dogs, a car journey isn’t a "scenic trip." It’s a high-speed horror movie. Between the mysterious vibrations, the terrifying roar of the wind, and …
Renault goes all out on the Twingo’s point of difference – the mini MPV (compact outside, surprisingly spacious inside) – as the car makes a comeback, reinterpreting the principle that made the first generation such …
The extraordinary mind of VML global chief creative officer, Innovation & CCO, Bas Korsten, has already given the world The Mammoth Meatball, a cultivated meat made from the DNA of the long-extinct woolly mammoth (no …
Gen X is over-anxious. Teen life has always been full of worries; the uncomfortable world of today is adding to them. But BBDO Chicago and Mars Snacking have stepped in to help with a very …
AlmapBBDO and Burger King have surprised fans with a 30% smaller version of is famous Whopper to equal the size of its competitor's "big" burger. A teaser commercial explains the difference - The Whopper doesn't even …
Oriana de Luca is a creative whose style demands attention. She is known for leading complex productions – assembling and directing creative teams to deliver cohesive visual worlds. Her work spans fashion, athletica, children, and …
“I don’t always join in…so what?” “I wear headphones…so what?” Independent agency, Do Not Behave, and research charity, Autistica, note that these little behaviours don’t mean much. The campaign challenges the public to be more …
M+C Saatchi Group UK and Climate Basecamp have released an Easter egg. But it’s not all about choccy indulgence. The egg tastes of petrol. It’s fully edible but deliberately unpleasant. It’s designed to bring the impact …
“It’s not the destination but the journey.” But if you get motion sickness, that journey is awful. Leo Germany has teamed up with Samsung Electronics to make the traditional Easter holiday journey more comfortable. Motion sickness affects …
Household brands are running the worst outdoor advertising in the world – litter. Discarded packaging is, in fact, negative outdoor advertising, damaging the brand in the eyes of everyday people. This comes from a study …
Publicis has entered into a definitive agreement to acquire 160over90, the premier global sports and culture-first agency, creating the industry’s leading global platform across sport and culture. 160over90, a division of WME Group, is one of the largest global …