Renault goes all out on the Twingo’s point of difference – the mini MPV (compact outside, surprisingly spacious inside) – as the car makes a comeback, reinterpreting the principle that made the first generation such a success.

Publicis Conseil has housed that comeback in a jaunty, brightly-coloured commercial, The Little Big Car, directed by COLORS director, Georgia Hudson.

The city becomes a visual playground, with perspective tricks, optical illusions and scale shifts challenging the viewers’ perception. Twingo appears tiny… until a change of viewpoint reveals everything it can hold. It’s a simple yet memroable way to express Twingo’s promise – in the city, it goes everywhere; on board, it fits everything.

The film is set to the hit, Give a Little Bit by Roger Hodgson, born in the same era as Twingo and echoing naturally the Twingo spirit: giving a little… to offer a lot.

It’s a shame the commercial couldn’t leave well enough alone. The second half is a standard product features ad.

Arnaud Belloni, global chief marketing officer, Renault, commented, “Since 1992, Twingo has embodied a simple yet powerful idea: a compact car on the outside, surprisingly spacious on the inside. With this film, we wanted to bring that promise to life with a pop lens and a real breath of fresh air. It is the very essence of Twingo: a true little big car.”

The film is running on TV and social media from April 4.