Culture leads the campaign by Publics Conseil and Renault for the 2025 Twingo. The agency has taken hold of an asset that became part of everyday conversations about the car and gave it a personality. Not many cars have one of those. At its launch in 1992, Twingo was affectionately nicknamed “the frog” by the public, for its rounded shape, agility, and cheerful expression. Now it is returning in an electric version and Publicis Conseil’s campaign brings its popular nickname to life by following a swarm of small metallic frogs crossing the city, ultimately revealing Twingo E-Tech electric, its smiling front end, round headlights, and iconic green colour.

Shot in Paris, the film combines live action and 3D effects by Prodigious, set to Return of the Tres by Delinquent Habits, a musical choice that gives the film its urban, mischievous rhythm, perfectly reflecting Twingo’s personality.

Arnaud Belloni, Global Chief Marketing Officer, Renault, stated, “Twingo is part of Europe’s popular automotive culture. Its nickname has always been ‘the frog’. So, when we decided to launch the ‘frog-coloured’ car, we fully embraced the reference. This car is a real breath of fresh air, positive, cool, it instantly puts a smile on people’s faces.”

The campaign film is running on TV and social media in France. Before its reveal, an exclusive TV setup caused a stir – three brief appearances of frogs slipped in to capture attention.