AI is still a curiosity for many. There’s enthusiasm for what it can do. And also fear or for some, scepticism, about what it can do. Anthropic has taken it on itself to answer …
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Who's doing what in the world of commercial creativity.
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The Emmy nominations for Outstanding Commercial have been release. Apple and Nike make their usual entries in the list, Apple with two for the sixth year in a row. adidas, Coinbase and Levi’s have one …
Heinz’ tapeover takes over the world
July 10, 2026
In late June, stunningly quick thinking turned FIFA’s non-sponsor brand censoring into an opportunity for Heinz to shine: https://www.thestable.com.au/heinz-canada-doesnt-let-fifa-non-sponsor-censoring-rain-on-its-parade/ Heinz Arabia has picked up the idea and taken it even further. During the World Cup, non-sponsor brands …
Zulu Alpha Kilo & Destination BC: The football pitch for playing in British Columbia’s drawcard destinations
July 10, 2026
For the last month, football has been in the hearts and minds of the world. Vancouver was a host city and Zulu Alpha Kilo (Z.A.K.) and Destination BC seized the opportunity to make football attention …
Two years ago, Dan Beaumont left traditional agency life - 10 years as managing partner of The Royals, preceded by five as director of client services at The Monkeys, another five at George Patterson Y&R …
Jnr.: Pizza Hut makes a comeback with wicked fans
July 9, 2026
Remember when Pizza Hut was the answer to "want pizza" in Australia? Well, now it’s not - drowned out by a very noisy Domino’s, that holds 58% of the market in its grasp, and a …
Quick thinking by New Commercial Arts has put The Financial Times among the UK’s headline stories. The agency’s tactical campaign features Andy Burnham as the news media discusses the “PM-in-waiting”. The campaign builds on The Financial …
Hily dares online daters to get real
July 9, 2026
Dating apps were a helpful idea that daters ruined. Hily arrived at exactly the right moment: “Back in 2017, when Shape of You was stuck in everyone’s heads, online dating got sad. In this Perfect Profiles Olympics, …
Will John joins Uncommon as ECD
July 9, 2026
Uncommon Creative Studio has appointed Will John as executive creative director in London. He joins from Saatchi & Saatchi UK, where he has spent the last fifteen years, and before that six at Saatchi & …
The purpose of international sport competitions extends beyond football, tennis, basketball, athletics…It unites the world and upholds values that strengthen people individually and society as a whole. Brazil’s greatest athlete, Pelé, recognises this in the …
In Abu Dhabi, badges often do the talking. Audi Ali & Sons wanted to create impact in a different way. So to launch the all-new Audi Q3, C2comms and Audi Ali & Sons removed the …
It has been a short stay at AMV BBDO for Kyle Harman-Turner. He joined the agency in January this year, one of three ECDs picked up from defunct agencies, FCB London and MullenLowe UK the …