Who's doing what in the world of commercial creativity.
The realisation that your phone is in the washing machine. That’s an emotion-trigger moment every Australian can relate to. Enigma has built it into a commercial for Australian mobile phone recycling program, Mobile Muster with …
Online dating has become a world of highly curated "aesthetic" dating profiles, where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an effortless 180 cm, and takes perfect post-workout mirror selfies. Dating has …
Photographer, Adrian Cook, is a master of his craft, proficient in film, Polaroid, digital and the historic wet plate collodion process. His mastery of wet plate collodion photography began in 2015, an effort to recreate …
What happens when eight artists are given the same script, access to AI filmmaking tools and complete creative freedom? Creative production partner, MikeTeevee, decided to find out. HUMANCENTRIC is a storytelling project created, curated, and …
The Warehouse, a retail chain of 84 budget-friendly stores, has been a stalwart of New Zealand life since 1982. No other retailer has the same footprint, reach or connection to New Zealand communities. And its …
MilkPEP has enlisted John Morgan, of personal injury law firm Morgan & Morgan, America's largest personal injury firm, offering compensation to parents of children who drink whole milk. Because whole milk’s healthy fats support kids' …
Cathay wants travellers across Southeast Asia and Oceania to know that Hong Kong is The Most Fun Per km². While seemingly small, you can find in a single square kilometre dai pai dongs (street side …
Everyone assumes rage quitting is bad for business. Clash Royale just proved the opposite, and built a global campaign on it, created by Uncommon Stockholm. After a Clash Royale study showed that 66% of gamers rage …
Here’s an advertising brief you don’t get very often – help an 18-year-old deaf racing driver find new sponsors. Caleb McDuff was diagnosed as profoundly deaf in early childhood. At 16, McDuff became the first …
Luxury brands tout exclusivity as a drawcard. That’s especially obvious in nightclub culture with its “velvet rope” mentality. Espolòn Tequila is bucking that tradition of elitism, challenging societal gatekeeping and status signals with a simple …
18% of people use their pet’s name as a password. Why would you be that obvious? Through its platform, loto.ni, Loto, Nicaragua's most popular lottery brand, manages a user base that, like any online community, is …
Paco Conde, newly named CCO of fiercely independent agency, LERMA/ is building out his team as he shapes the agency's next era of creative ambition. His first major hire is José Julián Acosta as head …