Online dating has become a world of highly curated “aesthetic” dating profiles, where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an effortless 180 cm, and takes perfect post-workout mirror selfies. Dating has started to feel like a copy-paste job, disconnected with reality. And daters are feeling discouraged to try. That’s not good for Tinder’s business.

So VML Thailand and Tinder are pointing out a fact that has become lost. 1% of perfect matches is better than 99% of meaningless swipes. The campaign, The Real Finds The One, hopes to break the cycle of “dating fatigue.” Tinder is inviting Gen Z singles to drop the heavily filtered personas, ditch the copy-paste bios, and start Swiping Real. Because if 99% left, that’s okay. 1% right, is all you need.

Tinder believes your real self is your charm and showing up as your real self isn’t a risk, it’s an invitation – an invitation be the unapologetic, unpolished you. The campaign reminds daters that real finds the one.

Credits:
Client: Tinder Thailand
Senior Vice President, Match Group: Daniel Kim
Country Director, Tinder Thailand: Ranus Srirungruangdeja
Marketing Manager: Vorapat Vorapanya
Marketing Manager: Sutchaya Rongkavilit

Creative Agency: VML Thailand
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Ruengrujmethakul
Creative Group Heads: Rujrada Rienvatana & Vanalee Krairavee
Art Director: Nutkritta Lertpitiwatana
Project Manager: Nutthapol Thani
Production Manager: Supatra Assawateppitak
Chief Executive Officer: Parattajariya Jalayanateja
Head of Strategy: Sakila Banyen
Associate Strategy Director: Morakotchanok Chutikuntanakit
Business Director: Naruporn Rungruangchotikul
Group Account Director: Sukanda Chatthanyakit
Account Director: Kodchakorn Pattanakroo
Account Executive: Arison Chujitngamsuwong

Production Company: Unboxnow Co., Ltd.
Director: Littichai Siriprasitpong
Executive Producer: Arunwan So
Producer: Nattawan Luangmettakul
Post Producer: Nadia Ono
Assistant Director: Panyisa Jantarach
Production Manager: Supawee Jullabut
Director of photography: Ariya Ruangsri
Editor: Jinnaphat Thammasan