Who's doing what in the world of commercial creativity.
Across Central and West Africa, thousands of women selling food ingredients in open markets, known as “mammies,” are essential to everyday cooking and local economies. For millions of families living on daily incomes, they make …
Health and wellness advertising can be so earnest. Soft drink advertising can be so epic. Prebiotic soft drink, Olipop, sits between the two. And its campaign by Callen makes that worthy of attention. The campaign, …
Movie-brand collabs can be surprising partnerships. Mustard and minions? Well, there’s alliteration. And kid appeal - French’s has turned its classic yellow mustard green (it’s coloured with spirulina). The campaign by Dentsu X and Colle …
Uncommon Creative Studio and specialist insurer, Hiscox, have been running the most disastrous campaigns ever in OOH, print and radio since September 2023. Now they’re taking those muck-ups to TV. The campaign dramatises the risks …
The father-son relationship is rarely tackled by brands. As "toxic masculinity" spreads throughout the UK, capturing young men in a nasty grip, McCain has just released its second father and son commercial - the first …
The Art Directors Cluband Dreamina AI have announced the ADC Cube and cash prize winners in the inaugural ADC AI Visual Design-Dreamina AI category, that appluds the frontier of generative craft. The new category, which was free …
Mondelēz International has awarded 72andSunny the global creative duties for Oreo as well as its biscuits in the US. It’s bad news for Omnicom, that also lost Jaguar Land Rover to WPP this week. Omnicom's Martin …
ELVIS has produced an unordinary campaign for an unordinary “brand”. The brand is the London suburb, King’s Cross. The campaign features its shared public spaces, its fountains, canal-side banks and cobbled streets, positioning them as …
Here’s a truth that comes from real life knowledge. Creative professionals are drowning in distractions - relentless AI advancements, rising workloads, subscription overload, and fragmented creative tools. Finding a creative flow state has never been …
Making New York home for good? Then be a New Yorker. Street Easy, Zillow’s real estate brand built for NYC, just pulled a wildcard for you. The brand is partnering with some of the city’s most …
Simplicity is wonderful in advertising. It stands out in a mob of wordy promises. Kerfuffle has given Australian brand, Red Tractor Oats, the simple single-minded promise, Properly Farmed Food. Withjust three words the platform underlines …
