Who's doing what in the world of commercial creativity.
Never thought you’d tear up watching a tissue ad? AMV BBDO and Essity brand, Tempo, have created a surprise. The commercial, Taxi, is a classic emotive ad story that packs a punch, told without dialogue …
While there’s no shortage of rubbish advertising around, it’s generally not something agencies set out to create. Indie agency, DUDE London, is making an exception. The agency has made a rubbish clothing collection. That’s rubbish, as …
ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format, a UK first, is launching with British Airways as the initial …
Waiting to get an album release? Not cool. Getting it delivered by DoorDash? A brilliant promo for the delivery brand. Cardi B’s sophomore album, Am I The Drama?, became able on DoorDash the second it was …
The Thai Health Promotion Foundation and Ogilvy Thailand’s Aging Well: Preparation Before 40, is an interesting PSA. It plays into the stereotype of aging as something dire, something to be feared. But ultimately its message …
D&AD has chosen Lisa Smith, global chief design officer at Uncommon as its president for 2025/6. She takes over from Kwame Taylor-Hayford, co-founder and creative executive, Kin, New York. Based in New York, Smith represents the …
By day, Sascha Kuntze guides the creative vision for international agency, BBH Singapore. By night, he collaborates with AI and a panel of Minecraft experts (his kids) to bring a new musical world to life. For …
Apple has produced a number of Shot on iPhone 17 Pro productions. This one is the cream of the crop. The film positions the phone as the ultimate creative companion for filmmakers who’ll do anything …
Keep thinking is Anthropic’s new brand platform by Mother, and a multi-million dollar investment that is Anthropic’s first entry into paid advertising after years of organic growth. The campaign features the brand’s Claude model as the …
British Columbia is beautiful. Getting younger city-fed audiences to care about that is the job of its destination brand, Super, Natural British Columbia and agency Zulu Alpha Kilo. Their solution is unexpected. As part of a …
Under the banner, Nuance in a Polarised World, the International Advertising Association’s global creativity conference comes to Italy on October 2 at La Pelota, with a flagship day bringing together a remarkable line-up of international …
The ad above made you look with its shaky lettering, didn’t it? Now it will make you think. Health supplement powder, AG1 (Athletic Greens) is giving Londoners a “shake-up call” about what they put in their …